The 12 inch pizza pie is densely packed with an assortment of some of the world’s most expensive food ingredients, such as lobster marinated in cognac, caviar soaked in champagne, sunblush tomato sauce, Scottish smoked salmon, venison medallions, prosciutto, and vintage balsamic vinegar. In addition to all these fine ingredients, it’s topped with a significant amount of edible 24-carat gold flakes.
Mr. Crolla originally claimed that the novelty luxury pizza was worth some $3,700, and he would auction it on eBay and donate the proceeds to The Fred Hollows Foundation. The Fred Hollows Foundation is a UK organization that seeks to eradicate avoidable blindness in developing countries. The auction ended November 19, 2006 with the highest bid by Italian lawyer Maurizio Morelli reaching £2,150 (approx. $4,200 in US dollars). Morelli is a charitable food connoisseur from Rome who also collects fine wines and truffles. The Guinness Book of World Records is reviewing the details of the pizza’s sale and it is under consideration for taking the record for “World’s Most Expensive Pizza” from a less extravagant white truffle pizza created by Gordon Ramsay’s Maze restaurant in London.
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