World's Most Expensive Fishing Lure!

If you’re like me, you’ve often wondered how to catch the world’s greediest fish.
Okay, so I’ve never actually wondered that. Even so, MacDaddy’s—a company claiming to “put the bling on your string”—has answered that question by creating the world’s most expensive fishing lure.

The imaginatively named Million-Dollar Lure has been capturing the hearts and minds of Americans since 2006, when it was first unveiled. While the publicity certainly helped MacDaddy’s, it also helped some charitable organizations; they received five percent of proceeds from the Million-Dollar Lure.

The Million-Dollar Lure is made of both gold and platinum. It’s also adorned with over four thousand diamonds and rubies, weighing in at 100 carats total.

Furthermore, lest you think the Million-Dollar Lure will never see any action, it was recently used at the 26th Annual Brisbee’s Black and Blue tournament in Baja California, the largest marlin-fishing tournament in the world.

The Million-Dollar Lure isn’t MacDaddy’s only charitable effort, either. Their Pink Ribbon Collection will be showcased in June at the JKC Jewelry Show in Las Vegas. Ten percent of sales from this latest line of luxury lures will be donated to breast cancer research and recovery.

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