Master baker Paul Hollywood, creator of the bread, calls it the “Rolls-Royce of loafs.” The bread, which contains no additives and no artificial flavors, is made with grade A flour from a specialist miller and France’s finest Roquefort cheese.
The bread, recognized as Britain’s most expensive by the National Association of Master Bakers, will be sold at Harrods for £15 (US $24.50). They expect the bread will do particularly well during the holiday season.
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